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It’s almost here!

The date is approaching fast and we’re making preparations. Don’t miss out!

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Welcome to UAE eGameUnity CHAMPIONSHIP

UAE eGameUnity Championship

The UAE EgameUnity Championship is a five-month gaming event aimed at fostering community engagement and healthy competition among gamers across the UAE. ​ It will take place in various malls, featuring weekly tournaments and activities to attract participants and spectators.

ABOUT UAE eGAMEUNITY CHAMPIONSHIP

OBJECTIVES OF THE CHAMPIONSHIP

EXPECTED FOOTFALL AND ENGAMENT METRICS

TOURNAMENT STRUCTURE AND ACTIVITIES

The championship aims to engage the community, raise awareness about healthy competition, promote sportsmanship, and support local businesses.


  • Engage the community by uniting gamers, spectators, and families in a competitive environment. ​
  • Raise awareness of clean and decent competition for students and amateur gamers. ​
  • Promote sportsmanship by rewarding gamers who assist teammates and others. 
  • Support local businesses and tech start-ups by encouraging their participation in the event.  

TOURNAMENT STRUCTURE AND ACTIVITIES

EXPECTED FOOTFALL AND ENGAMENT METRICS

TOURNAMENT STRUCTURE AND ACTIVITIES

The tournament will feature competitive games and various activities to enhance the experience for participants and spectators alike.

  • Games: FC25, CS 2, Valorant, and Tekken.      ​
  • Structure: Single-elimination format for tournaments.
  • Activities: Free gaming sections, demo booths, community challenges, live commentary, and entertainment.
  • Prizes: Cash prizes, gaming merchandise, and exclusive mall gift cards. 

EXPECTED FOOTFALL AND ENGAMENT METRICS

EXPECTED FOOTFALL AND ENGAMENT METRICS

EXPECTED FOOTFALL AND ENGAMENT METRICS

The event is projected to significantly increase foot traffic and engagement in participating malls.

 ​

  • Estimated daily footfall: 2,000 – 3,000+ visitors per event. ​
  • Footfall uplift for malls: +25% to +40% over average baseline. ​
  • Total expected footfall: Up to 100,000 visitors across the four-month event. ​
  • Social media reach: 2,500,000+      views/impressions through influencers and promotions.

SPONSORSHIP OPPORTUNITIES AND BENEFITS

SPONSORSHIP OPPORTUNITIES AND BENEFITS

EXPECTED FOOTFALL AND ENGAMENT METRICS

Various sponsorship levels are available, offering extensive promotional opportunities and brand exposure throughout the event.


  • Title Sponsor: Prominent branding and      acknowledgment in all promotions, including social media and radio      advertising.
  • Platinum Exclusive Sponsor: Similar benefits with additional live recognition and promotional opportunities. ​
  • Gold and Silver Sponsors: Acknowledgment in promotions, print advertising, and on-site branding.
  • All sponsors receive a certificate of      participation and the right to issue press releases after approval.

TALENTS AND INFLUENCERS INVOLVED

SPONSORSHIP OPPORTUNITIES AND BENEFITS

TALENTS AND INFLUENCERS INVOLVED

The event will feature various influencers and gaming talents to enhance engagement and attract a larger audience. 

​

  • Notable influencers include @ABU_SRWAL (2.4M followers), @RIMA_ALOSTA (1.9M followers), and @AHMADKISWANIII (1.7M      followers).
  • Talents such as @SAQER_FUT (154K followers) will also participate, contributing to the event's appeal.

Duration:

Duration:

Duration:

5 months, from Q4 of July 2025 to November 2025 

Locations:

Duration:

Duration:

15 malls across the UAE, including Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khaimah, Fujairah, and Umm Al Quwain 

Participants:

Participants:

Participants:

Open to players aged 13 and above, with online registration and on-site check-ins 

Spectators:

Participants:

Participants:

Free entry for the public to watch and engage in activities 

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